Dr. Riffat Faizan
Head of Public Relations
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Dr. Riffat Faizan is a distinguished academic, a prolific researcher with Scopus-indexed and Impact Factor (IF) publications, and a dynamic communicator who serves as the Head of Public Relations for the Scientific Societal & Behavioral Research Center (SSBRC). She possesses a unique blend of deep scholarly expertise and real-world strategic communication skills, which she leverages to amplify the center’s mission and impact.
With a Doctorate in Business Administration and over two decades of experience across academia, corporate training, and public-facing roles, Dr. Faizan is instrumental in shaping SSBRC’s narrative and building strategic relationships. Her distinguished research portfolio in organizational behavior, leadership, and diversity directly informs the center’s public messaging, ensuring it is grounded in scientific rigor.
As a recognized leader in Diversity, Equity, and Inclusion—honored with the Best Contribution to Diversity and Inclusion Award (EEEU 2024)—she is uniquely positioned to champion SSBRC’s commitment to inclusivity and societal well-being. In her role, she manages strategic outreach, engages with media and academic partners, and communicates the value of SSBRC’s work to a global audience, ensuring the center is recognized as a leading voice at the intersection of science, society, and human behavior.
Publications
Faizan, R. & Haq, I. U. (2025). Bridging the Digital Divide: A Systematic Review of the Impact of Social Media on Adolescent Mental Well-being. Scientific Societal & Behavioral Journal, 1(2), 47-55. https://doi.org/10.63329/av3nz12315
Kaur, H., Faizan, R., & Haque, A. U. (2025). From Margins to Markets: Exploring Barriers and Pathways for Transgender Entrepreneurs. In A. U. Haque (Ed.), Entrepreneurship: A contemporary perspective (pp. 133-139). Routledge. https://doi.org/10.4324/9781003504351-11
Haq, I. U., & Faizan, R. (2025). Affective Machines and Human Empathy: A Systematic Review of Emotional AI’s Impact on Social Interaction and Behavioral Trust. Scientific Societal & Behavioral Journal, 1(2), 88-94. https://doi.org/10.63329/av3nz12319
Faizan, R., Haque, A. U. (2025). Reflecting on the Trans Crises in the Entrepreneurial World. In: Kot, S., Khalid, B., & Haque, A. U. (eds) New Challenges of the Global Economy for Business Management. EEEU 2024. Springer Proceedings in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-96-4116-1_39
Faizan, R. (2025). The Importance of Professional Networking: A Pathway to Career Success. Scientific Societal & Behavioral Journal, 1(1), 59-65. https://doi.org/10.63329/av3nz1236
Faizan, R., & Oti, O. E. (2025). Strategic Segmentation and Environmental Adaptation in Business Planning for Entrepreneurial Success. In A. U. Haque (Ed.), Entrepreneurship: A contemporary perspective (pp. 60-75). Routledge. https://doi.org/10.4324/9781003504351-6
Haq, I. U., & Faizan, R. (2025). Entrepreneurial Stress and Structural Support. In A. U. Haque (Ed.), Entrepreneurship: A contemporary perspective (pp. 142-151). Routledge. https://doi.org/10.4324/9781003504351-12
Faizan, R. (2024). Impact of Feminine Leadership Style and Feminine Organizational Culture on the Overall Performance of the Organization: Comparative Analysis. In: Kot, S., Khalid, B., Haque, A. U. (eds) Corporate Practices: Policies, Methodologies, and Insights in Organizational Management. EEEU 2023. Springer Proceedings in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-97-0996-0_45
Awuah-Werekoh, K., Yamoah, F. A., Faizan, R. (2023). Accountability Systems of Non-governmental Organisations (NGOs): Case Study from Ghana. In: Yamoah, F. A., Haque, A. U. (eds) Corporate Management Ecosystem in Emerging Economies . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-41578-4_14
Dankwah, J., Yamoah, F. A., Faizan, R. (2023). The Effect of Sourcing Strategies on Supplier’s Performance in the Upstream Oil and Gas Industry, Ghana. In: Yamoah, F .A., Haque, A. U. (eds) Corporate Management Ecosystem in Emerging Economies . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-41578-4_3
Haque, A. U., Faizan, R., Yamoah, F. A. (2023). Turkey’s Ecotourism: Pre- and Post-pandemic Challenges. In: Yamoah, F.A., Haque, A. U. (eds) Corporate Management Ecosystem in Emerging Economies . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-41578-4_17
Haq, I. U., & Faizan, R. (2023). Communication Within the Workplace: Systematic Review of Essentials of Communication, International Journal of Applied Business and Management Studies, 8(2), 1-18.
Faizan, R., Haq, I.U., Faridi, A., & Baloch, A. (2022). Occupational Stress and Workplace Creativity (WPC): Understanding the Relationship. International Journal of Applied Business and Management Studies, 7(2), 1-10.
Haq, I. U., & Faizan, R. (2022). Role and Effectiveness of Five-Performance Indicators (Price, Dependability, Speed, Quality & Flexibility) in Attaining Competitive Edge in the Aviation Industry. International Journal of Applied Business and Management Studies, 7(2), 11-51.
Faizan, R., & Haque, A.U. (2019). Working Efficiency of Contrasting Genders under Eustress, Distress, Hyper-Stress, and Hypo-Stress. Prabandhan: Indian Journal of Management, 12(11), 32-46. https://doi.org/10.17010/pijom/2019/v12i11/148411
Faizan, R., Haque, A.U., Cockrill, A., & Aston, J. (2019). Females at Strategic Level affecting Logistics Firms’ Competitiveness: Qualitative Comparative Analysis. Forum Scientiae Oeconomia, 7(1), 57-71. https://doi.org/10.23762/FSO_VOL7_NO1_4
Faizan, R., Nair, S.L.S., & Haque, A.U. (2018). The Effectiveness of Feminine and Masculine Leadership Styles in Relation to Contrasting Genders’ Performances. Polish Journal of Management Studies, 17(1), 78-91. https://doi.org/10.17512/pjms.2018.17.1.07
Haque, A.U., Faizan, R., & Cockrill, A. (2017). The relationship between female representation at strategic level and firm’s competitiveness: evidences from cargo logistic firms of Pakistan and Canada. Polish Journal of Management Studies, 15(2), 69-81. https://doi.org/10.17512/pjms.2017.15.2.07
Zehra, N., & Faizan, R. (2017). The Impact of Occupational Stress on Employees at Project Based Organizations (PBOs) in Pakistan. International Journal of Applied Business and Management Studies, 2(1), 1-9.
Faizan, R., & Haque, A.U. (2016). The Relationship between Societal attributes, Feminine Leadership & Management Style: Responses from Pakistan’s Urban Region Female-Owned Businesses. European Journal of Business and Management, 8(23), 171-191.
Faizan, R., & Zehra, N. (2016). Quality Work-Life as predictor to Organizational Commitment under contrasting Leadership Styles: I.T Responses from Pakistan’s private software houses. Global Journal of Management and Administration, 16(6), 9-23.
Haque, A. U., Faizan, R., Zehra, N., Baloch, A., Nada, V., & Riaz, F. (2015). Leading Leadership Style to motivate cultural oriented female employees in developing country: I.T staff responses from Pakistan. International Journal of Academic Researches in Business and Social Sciences, 5(9), 280-302. http://dx.doi.org/10.6007/IJARBSS/v5-i9/1836
Faizan, R., & Haque, A. U. (2015). Bullwhip effect phenomenon and mitigation in logistic firm’s supply chain: Adaptive approach by Transborder Agency, Canada. International Journal of Supply Chain Management, 4(4), 43-51. https://doi.org/10.59160/ijscm.v4i4.1145
